Does Your Google Adsense Make Sense?

Where to Place Your Ads....

We have all heard the old saying that the three most important factors in real estate are location, location and location, and this old axiom carries over into the world of Google AdSense as well. Where you place your ads can have a profound impact on the success of your AdSense program, so it makes sense to pay careful attention to where those ads are located.

In the case of Google AdSense, location refers to where on the page the ads are placed. The goal, of course, should be for the ads to blend in with the rest of the site, rather than sticking out as an obvious ad. The less like an ad it looks the more effective it is likely to be.

Of course it is important that the location of the Google AdSense Ads does not interfere with the usability of the web site itself. It is important to make sure that the site remains usable and intuitive, and that it does not appear crowded or busy.

If the web site does look too cluttered, you may want to break the site down into more sections, or add additional pages to provide for easier reading. A side benefit of having more pages on the site is that those additional pages can host additional ads, and generate addition revenue from the AdSense program.

Even though text ads are generally better and more effective, a site that is extremely heavy on text, with few images, may actually benefit from image ads. Adding a few image ads can help provide much needed graphics while naturally directing the attention of the visitor to the ads. This strategy can be highly effective, and it is one to consider if your web site is long on text and short on
pictures.

Whether you are placing image ads or text ads, however, the biggest question remains where to put those ads. In order to be most effective, the ads should generally be placed as close to the top of the page as possible. The ads at or near the top of the page are generally more likely to be noticed than those closer to the
bottom.

If you use "skyscraper" ads, similar to column ads in newspapers on the sidebars of the web site it is a good idea to place them to the right of the web site content. This is because visitors to your web site will most likely be reading from left to right. The visitor's eyes will naturally go to the right, where the ad will be
displayed.

In addition, the ads should be placed in such a way that they blend in naturally with the surrounding content. For instance, if you already have a list of links on your web site, it is a good idea to place the AdSense links in that section of the web site. Google allows this type of placement and it is perfectly proper to use
this strategy.

For those web sites with a main page that is updated daily, the best place for Google AdSense ads is on that frequently updated page. Putting the ads where people will be most likely to see them is a good way to get them noticed. If the site is updated often and bookmarked by many users, that will increase the chances of a visitor clicking the ads and generating revenue for the site.

It is important to remember, however, that the home page of the web site is not always the most visited. It is important for each web site owner to look at his or her own web site statistics when determining the best page to place the majority of AdSense ads.

For many web sites, the most visited page will not be the home page, but another page that is updated frequently, like a "what's new" page, or a "current events" page. If you do not currently receive website tracking reports, most web hosting companies will be able to provide these important usage statistics.


This free Course is spread apart over a long period of time. If you want to get whole course immediately you can get it for reasonable price here:

http://adsensetipsezine.com/course/

Here For Your Success

Cody Moya

P.S. Make sure to check http://adsensetemplates.com

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ABOUT THE AUTHOR:
Cody Moya writes about "Adsense Tips"
in his Adsense Tips Ezine. You can sign up
for his free Ezine and get additional information at his
website: http://adsensetipsezine.com
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